As the saying goes, "a rising tide lifts all boats," and the same can be said for brands that partner with rising celebrities. By aligning your brand with a rising star, you can tap into their growing fanbase and ride the momentum of their success. This not only benefits your brand but also the rising celebrity, as the increased exposure can help propel their career to new heights. So, whether you're a small startup or an established brand, collaborating with a rising celebrity can be a win-win situation for both parties. Let's take a look at some of the rising celebrities that are worth considering for your next brand partnership.
Fresh off her SNL debut, Aubrey Plaza has become an increasingly popular figure in the entertainment industry, and is quickly becoming a sought-after name for both directors and brands. The actress and comedian first gained recognition with her breakout role as April Ludgate on NBC's "Parks and Recreation" and has since gone on to appear in numerous films such as "Ingrid Goes West," "Emily the Criminal" and the latest season of "The White Lotus,” which was an absolute smash hit. Recently, Aubrey hosted SNL (which is where she interned in college) and has continued to gain massive popularity which is why she is believed to be one of the biggest rising stars of 2023. As of this blog, Aubrey has 4 millions Instagram followers.
Jenna Marie Ortega is one of the most talented rising stars in the entertainment industry today. At only 20-years-old, she has already achieved a level of success that many actors and actresses struggle to reach even after decades of hard work. Beginning her career as a child actress, Jenna earned recognition for her role as young Jane in The CW's comedy-drama series 'Jane the Virgin' from 2014 to 2019. You may recognize her more recently for her starring role in the hit Netflix series Wednesday, where she plays the role of Wednesday Addams. As the show was just renewed for a second season, you can confidently say that this is just the beginning of a continued successful career for many years to come. As of writing this blog, Jenna has an astonishing 39.4 million followers. Directly after the release of Wednesday, Jenna gained over 26 million followers.
Anya Taylor-Joy is one of the fastest rising stars in Hollywood. At just 26 years old, she has already achieved incredible success with multiple awards and nominations for her acting roles across multiple films and tv shows. She won a Golden Globe Award for Best Actress in a Miniseries or Television Film for her brilliant performance as chess prodigy Beth Harmon in the Netflix miniseries The Queen's Gambit, and was also nominated for an Emmy Award. Most recently, she has starred in The Northman (2022) and The Menu (2022) which she was nominated for a Golden Globe for both films. As of writing this blog, Anya Taylor-Joy has 9.6 million Instagram followers.
Madelyn Cline is quickly rising to fame and becoming a household name. The 25-year-old actress and model has been in the entertainment industry since 2011, when she started appearing in television commercials for T-Mobile, Next clothing and Sunny D. However, it was her breakout role as Sarah Elizabeth Cameron on Netflix’s mystery drama Outer Banks that catapulted her into the spotlight. Cline also recently starred in Glass Onion: A Knives Out Mystery that was released last year. With an impressive presence on multiple platforms such as TikTok (6.1 million followers) and Instagram (13.9 million followers), Cline's influence reaches millions of viewers worldwide. Her infectious charm, stunning beauty, poise, and talent make her an ideal partner for any type of brand collaboration looking to reach new audiences.
Noah Schnapp is an up-and-coming star on the rise, having gained immense recognition for his role as Will Byers in the Netflix science fiction horror series Stranger Things. At the young age of just 18 years old, he has skyrocketed to popularity as an actor and is just beginning to build his own brand. On his own, Schnapp launched a YouTube channel under his own name, already gathering 4.9 million subscribers and 150+ million views + a massive 27.2 million followers on Instagram. Recently, he announced the launch of his own sustainable snacking company To Be Honest (TBH) and successfully raised over $500,000 for the business. His creative vision and determined attitude make him an ideal candidate for a brand collaboration. From starring in popular shows to launching a start-up business, he is an inspiring example of success through hard work and dedication.