Snoop Dogg Launches Dr. Bombay Ice Cream

July was the hottest month on record, so we are all screaming for ice cream. But one rapper turned entrepreneur is particularly excited about summer’s hottest (and coldest) treat.

Snoop Dogg recently debuted a line of ice creams called Dr. Bombay, sold exclusively at Walmart. But Snoop’s latest project isn’t what you’d find at the neighborhood ice cream truck. Dr. Bombay features innovative flavors like Rollin’ in the Dough (his sugared-up take on chocolate chip cookie dough) and Iced Out Orange Cream (an over-the-top sherbert). Snoop credits rapper Master P and Martha Stewart as mentors, but he owes the flavors themselves to none other than “the munchies.” In an interview with TMZ, Snoop recalled mixing a few ice creams to create the perfect flavor. Dr. Bombay eliminates the DIY experimenting with fresh takes on crowd-pleasing classics.

And Snoop isn’t the only household name expanding into unique categories like ice cream: Selena Gomez and Dwayne Johnson have partnered with major ice cream stores; Tyra Banks opened up an ice cream shop; and Cher has her Cherlato gelato brand.

In a packed category—simply walk down the frozen dessert aisle—Dr. Bombay stands out precisely because of its celebrity support and number-one spokesperson. All of Snoop’s ventures are a reflection of him and his personal brand, and Dr. Bombay is already finding its foothold among increasingly abundant specialty ice cream varieties, from artisanal to vegan to sugar-free.

Snoop knew he’d eventually get into the ice cream biz and even filed a trademark for “Snoop Scoops” in 2011: “I want to open up an ice cream parlor and call myself Scoop Dogg.” Through Dr. Bombay, his ice cream dreams are finally coming true.

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