From the latest fashion trends to cult-favorite beauty products, there's no denying that celebs have made a big splash across nearly every product category. Not only do these celebrity-backed brands offer some of the most innovative products and strategies, they've also stirred things up in a way that will have a lasting effect. In this blog post, we list our top 5 successful celebrity founded brands.

1. Kylie Cosmetics by Kylie Jenner

Kylie Jenner, one of the most famous and influential celebrities in the world, started Kylie Cosmetics in 2015 with a line of lip kits. Since then, the brand has grown to include a wide range of makeup products and has become one of the most successful celebrity beauty brands.

2. Fenty Beauty by Rihanna

‍Rihanna's Fenty Beauty line was launched in 2017 and has quickly become a major player in the beauty industry. The brand is known for its inclusive shade ranges and innovative products, and has won numerous awards for its high-quality makeup.

3. Goop by Gwyneth Paltrow

Gwyneth Paltrow's lifestyle brand Goop started as a newsletter in 2008 and has since grown into a multi-million dollar business. Goop offers a range of products, including clothing, home goods, and wellness products, as well as advice on topics such as health, beauty, and relationships.

4. The Honest Company by Jessica Alba

Actress Jessica Alba co-founded The Honest Company in 2011, which sells eco-friendly and safe products for families, including diapers, cleaning products, and personal care items. The brand has become a trusted source for parents looking for safe and sustainable products for their families.

5. SKIMS by Kim Kardashian West

‍SKIMS is a shapewear and loungewear brand founded by reality TV star and entrepreneur Kim Kardashian West. The brand offers a wide range of shapewear and loungewear products for all body types, including undergarments, bodysuits, leggings, and lounge sets. The brand has been successful by focusing on inclusivity and offering a wide range of sizes, with product offerings extending from XXS to 5X. The brand has also been successful in using Kim Kardashian's large social media following to promote the brand and generate buzz.

A New Era in Celebrity Driven Brands

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At Mates, we allow celebrities, their followers, and shareholders all become partners in building a brand. We are the first company to democratize celebrity brands and make them accessible to their followers. No longer are fans merely consumers of a product; they have the opportunity to feel and be a part of the brand from its early stages. Learn more about who we are here. 

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